History of the Flower Industry in SA

South Africa’s horticultural industry began in the 1920 and 1930’s. It was during these years that our country’s first horticultural projects started.

About SAFEC 

Over the years SAFEC has developed a partnership with the DTI (Department of Trade and Industry).

Activities

We facilitate inward buying as well as outward selling missions when required and facilitate foreign buyer’s programs.

About SAFEC

SAFEC is a section 21 company, non-profit export council, supported by the four main producer organisations in South Africa.

Activities

The most important way to increase the export base of cut flowers is by pro-actively taking part in specialized trade exhibitions in various target markets.

South African Flowers

The South Western Cape is a floral kingdom unique in the world.

South Africa and her Beautiful Flowers

At the Southern tip of the African continent South Africa boasts a rich diverse floral heritage. From the highveld regions around Johannesburg, to the tropical and sub-tropical regions of KwaZulu Natal, from the desert and semi-desert areas of the Karoo to the Mediterranean climate of the South Western Cape. These diverse climatic conditions is the source of many unique plant species. The South Western Cape is a floral kingdom unique in the world. In the stretch of coastline between Saldanha Bay on the west coast of the Cape to Mossel Bay on the south coast, there are more plant types than in the whole of the North- and South American continents combined. Table Mountain, the well-known landmark to many visitors, boasts more plant types than in the whole of UK.

History of the Flower Industry in SA

South Africa’s horticultural industry began in the 1920 and 1930’s. It was during these years that our country’s first horticultural projects started. The Dutch immigrants established themselves among indigenous South African flower growers.

Supporting Infrastructure

A very strong and well established infrastructure supports the industry. We have banking, roads, telecom, electrical and airport infrastructure unparalleled in Africa which also compares favourably with the best in the world.

The South African Flower Export Council

Binding the South African flower industry together is the South African Flower Export Council (SAFEC). SAFEC is a section 21 company, non-profit export council, supported by the four main producer organisations in South Africa.

The Council’s main objective is to forward the floricultural and horticultural industry by means of exports while building our export capacity through investment into the industry, as well as facilitating greater synergy amongst growers, getting more and better co-ordinated freight space and through building production capacity.